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2019全球营销技术版图(MarTech5000)一览

时间: 2019-04-12来源:博狗官网

      近日,Chiefmartec发布了Marketing Technology Landscape(2019)Martech 5000,实际上,在2019年营销技术版图上有多达7,040个解决方案。

600 marketing-technology-landscape-2019-slide.jpg

      “Martech 5000”分为6大类:
      1、Advertising & Promotion
      Mobile Marketing
      Display & Programmatic Advertising
      Serch & Social Advertising
      Native & Content Advertising
      Video Advertising
      PR
      Print

      2、Content &Experience
      Mobile App
      Video Marketing
      Interactive Content
      Email Marketing
      Content Marketing
      Optimization,Personalization & Testing
      DAM & MRM
      SEO
      Marketing Automation & Campaign/Lead Management
      CMS & Web Experience Management

      3、Social & Relationship
      Call Analytics & Management
      ABM
      Events, Meetings & webinars
      Social Media Marketing & Monitoring
      Advocacy, Loyalty & Refeffals
      Influencers
      Community & Reviews
      Conversational Marketing & Chat
      Customer Experience, Service & Success
      CRM

      4、Commerce & Sales
      Retail,Proximity & IoT Marketing
      Channel, Partner & Local Marketing
      Sales Automation, Enablement & Intelligence
      Affiliate Marketing & Management
      Ecommerce Marketing
      Ecommerce Platforms & Cars

      5、Data
      Audience/Marketing Data & Data Enhancement
      Marketing Analytics, Performance & Attribution
      Mobile & Web Analytics
      Dashboard & Data Visualizaiton
      Business/Customer intelligence & Data Science
      iPaaS,Cloud/Data integration & Tag Management
      DMP
      Gov,Compliance & Privacy
      Customer Data Platform

      6、Management
      Telent Mgmt
      Product Mgmt
      Budgeting & Finance
      Collaboration
      Projects & Workflow
      Agile & Lean Mgmt
      Vendor Analysis

      包含Salesforce的分类有:
      Mobile Apps
      Marketing Automation & Campaign/Lead Management
      ABM
      Social Media Marketing & Monitoring
      Community & Reviews
      Customer Experience, Service & Success
      CRM
      Channel, Partner & Local Marketing
      Sales Automation, Enablement & Intelligence
      Ecommerce Platforms & Cars
      Audience/Marketing Data & Data Enhancement
      DMP
      Collaboration

      为不同国家创建“国家martech地图”
      从区域性的martech应用程序开始,过去Chiefmartec为不同国家创建“国家martech地图”。包括中国martech版图、加拿大martech版图、芬兰martech版图、英国martech版图、德国martech版图、瑞典martech版图。

600 chinese_martech_landscape.jpg

600 german-martech-landscape.jpg


      Martech的第二个黄金时代

      有3个趋势推动martech应用程序的爆炸式增长:平台生态系统的增长、软件和服务业务的融合、开放式平台的崛起。

      主要的营销套件都已成为真正的营销平台,拥有更加开放的API和第三方应用的官方市场。以下是martech生态系统交易市场的一小部分,每个都有数百个应用程序:
      Salesforce
      Adobe
      Oracle
      HubSpot
      Shopify
      Microsoft
      G Suite

      虽然这些生态系统交易市场中列出的许多产品,主要是跨多个营销平台运营的产品,都包含在营销技术版图中,但是越来越多的产品专门针对单个平台的生态系统而构建。它们在这些生态系统之外并不容易被发现,但在它们内部,它们可能是受到这些社区极大喜爱的应用程序,而且其中一些社区规模还很大。

      注:研究中用于构建此图形的资源来源有: CabinetM, Capterra, G2 Crowd, Google, LUMA Partners, Siftery, 和TrustRadius。


      (内容编译自Chiefmartec news:Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040))