Why Do You Join a Social Media Community?

时间: 2015-03-02来源:互联网

Why Do You Join a Social Media Community?

       In social media, we talk about connecting with your community, building relationships and listening, we don’t always take the time to explain the concept of “community” or what the real draw is for businesses to get involved in social. Before we dig in further, let’s discuss some of the theoretical leanings of the industry.

What’s Community?

       The idea of community is about coming together to share similar ideas or interests. When we talk about community we use it to mean our connections and our users but also all those who are taking on social media for business applications.

Do you need an actual Community team?

       Even though we talk about having a community team, what we really mean is a centralized ownership of the social media presence within an organization. This can be specifically a community team or even a cross functional group of people from various departments. The main point is having set processes in place that can be governed and updated.

Why are people going social?

       We see the term “humanized brand” tied the idea of being social. The concept here is showing the human faces behind your brand and letting consumers know you are more than just a logo. Why is this so important to people? What’s the main draw behind going social? Let’s look at four areas that contribute to the social appeal.


       As humans and social beings, we like connecting with others. This is why we live in cities, work in offices and enjoy spending time together. We want to feel included and connected, which social provides in spades.


       After we’ve connected with people, we enjoy sharing. Stories, experiences and sometimes just looks across crowded rooms. Social gives us a unique way to share with others around us.


       Through the process of connecting and sharing, social media teaches us what others think and feel. This is where most business can see the true benefit of social since it’s a direct opportunity to learn from their consumers and teach them in return.


       20 years from now all of our history books will be very different since our conversations will all be recorded verbatim. This is beneficial in the long term and short term. In the short term, we can extend our conversations over time while keeping a record of what’s being said.

       A special thank you to Teresa Basich who originally introduced me to these concepts and who through connecting and sharing, I’ve been able to learn and become teacher myself. I’m very glad that social has documented our interactions so that I can look back on them information for years to come.

       What is social to you? Why do you engage on social? Do you agree with the four areas listed? Is there another area that you feel social also brings? If you are interested in learning more about social media communities, check out our ebook, Building and Sustaining Brand Communities.